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16 June 2022

Archbishop Desmond Tutu once said that we need to give our young people a voice. They are the future and are far wiser than we give them credit for.

As we celebrate our first Youth Day without Archbishop Tutu, MISA, the Motor Industry Staff Association, would like to honour his wise words and celebrate the legacy he left behind.

“MISA is a firm believer that it is only through education that people are able to improve themselves and escape from poverty. But this will not materialise in South Africa as long as our unemployment rate for the youth remains the highest at 63,9%,” says Martlé Keyter, MISA’s Chief Executive Officer: Operations.

MISA invests in developing and empowering the children of our over 54 000 members.

In celebration of Youth Month a 100 of our members children between Grades 10 to 12 can win R1,000 for having 55% or higher marks in English and two other subjects, excluding Life Orientation.

Keyter launched the MISA School Excellence Competition to encourage learning amongst the children of MISA members. The competition followed MISA’s very successful Career Expo nationwide during May this year to show more than 800 Grade 11 learners the vast variety of career opportunities the motor retail industry has to offer.

”MISA established its Young Workers’ Forum in 2013 to empower young workers in the retail motor industry through education and training. It is a continued journey of learning new skills to remain relevant and abreast of developments in the industry. Our industry can only grow with new blood, our children, taking up opportunities,” says Keyter.

Please support the official theme of Youth Month: “The Year of Charlotte Mannya Maxeke: Growing youth employment for an inclusive and transformed society.”



Issued on behalf of MISA by Sonja Carstens, Media, Liaison and Communication Specialist.

For MISA Press Releases, phone Carstens on 082 463 6806 or email

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