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26 May 2023
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MISA in the retail motor industry 


Be the change you want to see in the world. Lead by example.


“Those are some of the lessons I have learned as a seasoned trade unionist and I have concurred many challenges. What keeps me awake at night is the fate of women and children in South Africa, declared one of the most violent countries in the world.


“I won’t stop my quest for a sustainable solution as long as there are newspaper headings reading “SA is a nation at war with women and children, #Saytheirnames: Growing calls for action on SA's grim GBV crisis and Suffer South African women, little children,” says Martlé Keyter, MISA’s Chief Executive Officer: Operations. 

The Union believes it is in our hands to stop the cycle of neglect, abuse, violence and exploitation of children and launched the to help victims and raise awareness for National Child Protection Week 2023 from 29 May to 5 June.


According to Keyter anyone, including children, related to the retail motor industry, can seek help by sending an e-mail to the address. 


All requests will be treated confidentially. The criteria is that the assistance needed must help the child who is a victim of maltreatment, neglect or abuse, to improve the circumstances of the child.


Last year MISA reached more than 355 000 readers on Facebook during the Union’s 16 Days of Activism against Gender Based Violence campaign.


“To date MISA has helped numerous victims with our email address to help anyone in the retail motor industry who wants to report violence and harassment in the workplace. MISA wants to provide the same help to abused 

children,” says Keyter. 


Issued on behalf of MISA by Sonja Carstens, Media, Liaison and Communication Specialist. 


For MISA Press Releases, phone Carstens on 082 463 6806 or email



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